Vanke City Light Toy Museum
Client: Vanke
Area: 1,400 sm
Location: Beijing, China
Vanke retained MCM to design a children’s museum by converting a 1,400 sm Vanke sales office. The reuse project’s goal aimed to design a toy museum that strengthens Vanke’s brand position with young families.
The design intended to appeal to 70-80’s target market generation. MCM responsibilities included redesigning the building as well as designing each of the exhibits. With a large collection of donated tin-toy forming the base of the exhibits, the design intention was to arouse beautiful childhood memories of the target middle-age generation.
The facility is planned to allow both parents and their children to equally enjoy the interactive exhibits.